9580 Oak Ave Parkway
    Suite 7-171
    Folsom, CA 95630


    353 S. Redlands Rd
    Grand Junction, CO 81507


    403 Radhe Time Square,
    Nr. Hotel Management Institute
    PDPU Cross Road, K. Raheja
    Gandhinagar – 382007

  • 916-934-9574
  • manon@manonmarketing.com

Enrollment and communications assessment

Discovery Process

  • Analysis of the marketplace: size, segments, regionality, seasonality, legislative/social environment, trends, market opportunities, loyalty of product/service category
  • Analysis of the current brand: history, products, and services offered, regionality, seasonality, communication history, other
  • Analysis of the competition: Perceived size, product, and service offering, corporate identity, positioning, personality, sales tools, promotional materials and promotional activities, pricing (if possible), communication tools, SWOT, perceptual maps for most important attributes if needed
  • Analysis of direct and indirect target groups/persons and markets: defining all target groups, direct and indirect decision-makers, demographics, psychographics, usage patterns, media habits, etc

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