A brand is much more than a logo. A brand has a soul, a personality, and a story. Successful brands are designed from their soul. How is a soul created? Carefully, with a lot of research, analysis, and many conversations. Through our discovery process, we uncover your brand’s soul and create your brand.
Once a soul is defined, we develop a marketing-communication plan which we implement to bring your brand to life. For Head Start programs, for example, we develop enrollment plans and work with Executive Directors to identify the most effective communication objectives for their organization.
Only then do we build the brand visually. This often includes a logo redesign, a tagline, and a brand manifesto. We then design a website, social media graphics, and all the marketing materials such as flyers, business cards, envelopes, bookmarks, etc.
Based on the needs of the client, we have also designed phone apps and custom software. In some cases, we have designed employee uniforms, vehicle wraps, building signage, branded office decor, etc.
The following is our process in greater detail.
Have you ever noticed how BMW stands for Performance, VOLVO for Safety, MC DONALD’S for “Folks, Food and Fun“? This is no accident. Fortune 100 brands are developed and conceived with a “soul”.
In marketing terms, it is defined as a brand personality, a feel, a tonality, and visual elements, a “visual jingle”, that creates a memorable identity in the mind of the potential target group.
Most owners of small and medium-sized businesses have a vision for their business. We help them formulate this vision into a soul. Of course, we take into account the competition, the current marketing and more. Often, we interview customers to find out what they like about your business. Basically, each business is different and we use a variety of methods to get to the soul of a business.
The marketing-communication plan is developed from the “soul”. It gives the brand’s marketing and communications strategies its unified tone, integrated visual elements, and recognizable feel. These include all marketing materials, website, online advertising and marketing, promotions, social media, public relations and everything else agreed to in the marketing plan.
Once all is implemented, we like to stick around and help our clients grow. We have a pretty good track record and many success stories for our clients. Take a moment to watch some of our testimonials and then contact us for a complimentary consultation.
We have enjoyed working with Manon, rebranding our organization, and rebuilding our website which now really serves every aspect of our business. We now have a sophisticated modern feel. I feel that our monetizing and non-monetizing strategies have been addressed.
This is the best money I have ever spent for the Association! I didn’t know what I was missing. We got so much more than expected working with Manon Branding. We uncovered that our brand is about Building Community and that has deeply affected our strategic plan for the organization. We completely rebranded every aspect. We had a great experience and would encourage you if you are looking for help to contact Manon.
We have been so pleased with Manon Branding. They have figured out the soul of our school and created a tagline that represents us perfectly. Our enrollment for 2022-23 soared, we have a 1000 student waiting list. We highly recommend Manon Branding to anyone looking for brand recognition and increasing your marketing success.
We love our new name, KidZCommunity, and all the rebranding that goes along with it. Everything we now have, from our brochure, website, signage, and more now has meaning. It was an incredible ride!
Manon has completely rebranded our company and made us look Amazing! The branding process for us was painless. The result was way beyond our expectations. I would recommend Manon Branding to anyone, for anything, anytime!
We have worked with Manon for a few years now. We are really happy we have developed a relationship with Manon Branding and plan on continuing with them.
We started working with Manon Branding in 2009. Thirteen years later, we have grown from 7 to 25 employees, and our brand and tagline still serve us well. We still work with Manon Branding and highly recommend them for any branding or marketing project.
It’s been an amazing ride for us. We completely morphed into a new company. We went through an amazing rigorous rebranding process. We could not have found anyone better than Manon Branding.
When we started, we were struggling for enrollment of new students. After rebranding, we increased our enrollment by 33%, from 200 to 300 students. We highly recommend the services of Manon Branding.
We offer a complimentary consultation as part of our branding evaluation.
Find out how you could take your organization to the next level.