Have you ever noticed how BMW stands for Performance, VOLVO for Safety, MC DONALD’S for Folks, Food and Fun? This is no accident. Fortune 100 brands are developed and conceived with a “Soul”.
What is a Soul?
In marketing terms, it is defined with a brand personality, a feel, a tonality and visual elements, a “visual jingle”, that creates a memorable identity in the mind of the potential target group.
How a soul is created
Most owners of small and medium sized businesses have a vision for their business. We help them formulate this vision into a soul. Of course, we take into account the competition, the current marketing and more. Often, we interview customers to find out what they like about your business. Basically, each business is different and we use a variety of methods to get to the Soul of a business.
The crucial plan
The Marketing Communication plan is developed from the “Soul”. It gives the brand’s marketing and communications strategies its unified tone, integrated visuals elements, and recognizable feel. These include all marketing materials, website, online advertising and marketing, promotions, social media, public relations and everything else agreed to in the marketing plan.
We are partners in your business
Once all is implemented, we like to stick around and help our clients grow. We have a pretty good track record and many success stories for our clients. Take a moment to read some of our Case Studies and then call us for a free consultation.